Blue Lemons https://blue-lemons.com/ Unexpected thinking for brands that stand out en Sat, 07 Nov 2026 23:07:48 GMT Four Festive Campaigns That Don't Need a Tearjerker (or a John Lewis Budget) https://blue-lemons.com/festive-campaign-guide-anti-tearjerker-2026/ https://blue-lemons.com/festive-campaign-guide-anti-tearjerker-2026/ As the 2026 Christmas ad season reaches peak noise, the three-minute emotional mini-film has become the safest move in UK marketing. Here are four alternative festive strategies for brands that would rather not look like everyone else. Blue Lemons Campaigns Sat, 07 Nov 2026 22:06:27 GMT The Misfit Asset: Why Your Brand's Oddest Habit Is Your Best Defence https://blue-lemons.com/misfit-asset-brand-quirk-audit/ https://blue-lemons.com/misfit-asset-brand-quirk-audit/ Most brands spend years sanding down the quirks that actually make them recognisable. This is a practical audit for finding the odd, uncopyable things you already do — and then protecting them from the next round of polish. Blue Lemons Brand Strategy Sat, 07 Nov 2026 22:06:27 GMT